Nation equity : integrating the multiple dimensions of country of origin effects
Durairaj Maheswaran, Cathy Yi Chen and Junhong He
| Year of publication: |
2013
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| Authors: | Maheswaran, Durairaj ; Chen, Cathy Yi ; He, Junhong |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 10.2013, p. 153-189
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010185767