National adaptive advantages : soft innovation and marketing capabilities in periods of crisis and change
Sandro Mendonça
| Year of publication: |
2014
|
|---|---|
| Authors: | Mendonça, Sandro |
| Published in: |
Structural change, competitiveness and industrial policy : painful lessons from the European periphery. - London [u.a.] : Routledge, ISBN 0-415-71382-X. - 2014, p. 133-150
|
| Subject: | Innovation | Organisatorischer Wandel | Organizational change | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010396582