National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Year of publication: |
2023
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Authors: | Guo, Xiaowei ; Zha, Yong ; Chen, Huaping ; Liang, Liang |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 175.2023, p. 1-17
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Subject: | Consumer confusion | Price competition | Store-branded lookalike packaging | Supply chain management | Supply strategy | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour |
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