National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Xiaowei Guo, Yong Zha, Huaping Chen, Liang Liang
| Year of publication: |
2023
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|---|---|
| Authors: | Guo, Xiaowei ; Zha, Yong ; Chen, Huaping ; Liang, Liang |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 175.2023, p. 1-17
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| Subject: | Consumer confusion | Price competition | Store-branded lookalike packaging | Supply chain management | Supply strategy | Lieferkette | Supply chain | Preiswettbewerb | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381987