National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Hyo-Jin Jean Joen; Rajiv P. Dant and Aaron M. Gleiberman
| Year of publication: |
2014
|
|---|---|
| Authors: | Joen, Hyo-jin Jean ; Dant, Rajiv P. ; Gleiberman, Aaron M. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1511-1535
|
| Subject: | Brand equity | Experience | Credence | Criticality | Service franchising | Franchising | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Markenführung | Brand management | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415544