It's only natural : the mediating impact of consumers' attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Christopher Berry, Scot Burton, Elizabeth Howlett
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Berry, Christopher ; Burton, Scot ; Howlett, Elizabeth |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 5, p. 698-719
|
| Subject: | Product labeling | Natural claims | Retail food choices | False and misleading inferences | Health halos | Activation theory | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-016-0511-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011772316