Navigating avatar-based marketing from value aspects : a systematic literature review and forward-looking research agenda
Md. Shahinur Rahman, Md. Mahiuddin Sabbir, Jing Zhang, Khan Md. Raziuddin Taufique, Md. Masudur Rahman
| Year of publication: |
2024
|
|---|---|
| Authors: | Rahman, Md. Shahinur ; Sabbir, Md. Mahiuddin ; Zhang, Jing ; Khan Md. Raziuddin Taufique ; Rahman, Md. Masudur |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 6, Art.-No. e13096, p. 1-46
|
| Subject: | avatar marketing | chatbot marketing | digital consumer | TCCM framework | value-based aspects | virtual entity | Marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Social Web | Social web | Virtuelle Realität | Virtual reality | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015107966