Navigating from programme loyalty to company loyalty
Seema Gupta, Tanvi Gupta, G. Shainesh
| Year of publication: |
2018
|
|---|---|
| Authors: | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G. |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 30.2018, 3, p. 196-206
|
| Subject: | Loyalty | Loyalty programme | Programme loyalty | Company loyalty | Perceived value | Retail | Communication | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iimb.2018.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012028971