Navigating global horizons : a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)
Ritika Chopra, Seema Bhardwaj, Hasnan Baber, and Olajide Idris Sanusi
| Year of publication: |
2024
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|---|---|
| Authors: | Chopra, Ritika ; Bhardwaj, Seema ; Baber, Hasnan ; Sanusi, Olajide Idris |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 12, p. 2774-2790
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| Subject: | Export | Market entry | Promotion | Small and medium enterprise | SMEs | KMU | SME | Internationaler Markteintritt | International market entry | Außenwirtschaftsförderung | Trade promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2023-0610 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205304