Navigating the digital landscape : how e-marketing and product attractiveness shape company reputation from a customer-centric perspective
Khelood A. Mkalaf, Amer A. Kadhum, Rami Hikmat Al-Hadeethi and Ammar Al-Bazi
| Year of publication: |
2024
|
|---|---|
| Authors: | Mkalaf, Khelood A. ; Kadhum, Amer A. ; Al-Hadeethi, Rami Hikmat ; Al-Bazi, Ammar |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 2, p. 140-157
|
| Subject: | Companies' reputations | Credibility | E-Marketing | Marketing fraud | Marketing risks | Online consumer behaviour | Quality | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Reputation | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-06-2023-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052472