Navigating the digital travel landscape : understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
Abdul Aziz Azdel, Khairil Wahidin Awang, Raja Nerina Raja Yusof, and Mohd Hafiz Hanafiah
| Year of publication: |
2024
|
|---|---|
| Authors: | Abdul Aziz Azdel ; Khairil Wahidin Awang ; Raja Nerina Raja Yusof ; Mohd Hafiz Hanafiah |
| Subject: | Hotel booking | Online travel agents (OTAs) | Technology readiness | UTAUT2 | Hotellerie | Hotel industry | Innovationsakzeptanz | Innovation adoption | Informationstechnik | Information technology | Online-Buchungssystem | Online booking system | Reisevermittler | Travel agency | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Aufsatz zurückgezogen |
| Other identifiers: | 10.1108/APJML-06-2023-0590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210524