Navigating the Future of Media: The Role of AI and ChatGPT in Facilitating Real-Time Data Decisions

This study explores the integration of artificial intelligence (AI), particularly ChatGPT, in media communications to enhance real-time data decision-making. It evaluates AI's potential to improve operational efficiency and accuracy in media production through quantitative and qualitative research. Despite the promising advantages, the study acknowledges significant challenges and ethical considerations, including biases and the impact on journalistic integrity. The findings highlight a growing trend towards adopting AI in media, recommending continuous research and ethical vigilance.