Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Michael Haenlein, Ertan Anadol, Tyler Farnsworth, Harry Hugo, Jess Hunichen, and Diana Welte
| Year of publication: |
2020
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|---|---|
| Authors: | Haenlein, Michael ; Anadol, Ertan ; Farnsworth, Tyler ; Hugo, Harry ; Hunichen, Jess ; Welte, Diana |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 63.2020, 1, p. 5-25
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| Subject: | marketing communications | marketing implementation | marketing mix | social media | social networks | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Marketing | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125620958166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309214