Navigating the path of family business research: a personal reflection

Purpose This article provides a personal response to the questions raised by Ratten et al . (2023) on what family business researchers have learnt about the family business field and tips for the future. Design/methodology/approach This viewpoint article takes an autoethnographic reflective approach to address the five questions posed to distinguished family business researchers in Ratten et al . (2023). Findings In family business research, scholars must address key intersectionalities. These include evolving gender dynamics, global reach, the impact of technology and the growing importance of sustainability. Women's roles in family businesses need thorough examination, while family business definitions must account for global operations. The influence of technology demands exploration, and sustainability is crucial for businesses of all sizes. Scholars should offer theory and practical guidance, bridging the gap between research and real-world application in this evolving landscape. Originality/value This article highlights the critical intersectionalities shaping the family business field. Through the autoethnographic reflective approach, the article provides both verbatim advice and future-oriented tips, delivering original and innovative insights into the needs of the family business management domain.