Navigating the primordial soup: charting the lived worlds of the migrant consumer

Examines two important streams of migrant consumer research, specifically the contributions made by the study of cultural values and migrant acculturation. Noting the inadequacies of focusing on just one single perspective, reports an interpretative research conducted with ethnic Chinese migrant consumers. Emergent themes are extracted to illustrate the lived worlds of migrant consumers as they negotiate their way in a new society.

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Year of publication:	2000
Authors:	Chung, Ed
Published in:	Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 1, p. 36-54
Publisher:	MCB UP Ltd
Subject:	Consumer behaviour \| Immigrants \| National cultures \| Ethnic groups

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/07363760010309537 [DOI]
Source:	Other ZBW resources

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