NBC-Universal uses a novel qualitative forecasting technique to predict adivertising demand
Srinivas Bollapragada; Salil Gupta; Brett Hurwitz; Paul Miles; Rajesh Tyagi
| Year of publication: |
2008
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|---|---|
| Authors: | Bollapragada, Srinivas ; Gupta, Salil ; Hurwitz, Brett ; Miles, Paul ; Tyagi, Rajesh |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 38.2008, 2, p. 103-111
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| Subject: | Elektrizitätswirtschaft | Electric power industry | Prognoseverfahren | Forecasting model | Delphi-Methode | Delphi technique | Werbung | Advertising | Entscheidung | Decision | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709844