NBC-Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand
| Year of publication: |
2008
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|---|---|
| Authors: | Bollapragada, Srinivas ; Gupta, Salil ; Hurwitz, Brett ; Miles, Paul ; Tyagi, Rajesh |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 38.2008, 2, p. 103-111
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