Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Estelle Dinh, Hans Mühlbacher, Mariaterasa Torchia
| Year of publication: |
2024
|
|---|---|
| Authors: | Dinh, Estelle ; Mühlbacher, Hans ; Torchia, Mariaterasa |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 1, p. 58-78
|
| Subject: | Brand luxuriousness | Family values | Luxury brand characteristics | Necessary condition analysis | Necessary minimum levels | Necessity logic | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-023-00336-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447419