Need for cognition as a predictor of store brand preferences
Year of publication: |
2012
|
---|---|
Authors: | Tifferet, Sigal ; Herstein, Ram |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 7.2012, 1, p. 54-65
|
Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Kaufmotiv | Consumer motivation | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenimage | Brand image | Israel |
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