Need for cognition as a predictor of store brand preferences
Sigal Tifferet; Ram Herstein
| Year of publication: |
2012
|
|---|---|
| Authors: | Tifferet, Sigal ; Herstein, Ram |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 7.2012, 1, p. 54-65
|
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Kaufmotiv | Consumer motivation | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenimage | Brand image | Israel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009564329