Negative aspects of business relationships for resource mobilization
Daniela Corsaco
| Year of publication: |
2015
|
|---|---|
| Authors: | Corsaco, Daniela |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 2, p. 148-154
|
| Subject: | Relationship orientation | Relationship strategy | Performance | Business-to-business markets | Dark-side | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338625