Negative critical waves in business relationships : an extension of the critical incident perspective
Bo Edvardsson; Christian Kowalkowski; Tore Strandvik and Päivi Voima
| Year of publication: |
2014
|
|---|---|
| Authors: | Edvardsson, Bo ; Kowalkowski, Christian ; Strandvik, Tore ; Voima, Päivi |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 4, p. 284-294
|
| Subject: | Business-to-business | Working relationships | Critical incidents | Relationship dynamics | Verbatim narratives | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382830