Negative customer experience in lifestyle hotels : a netnography perspective
Manoel Vitor Santos (University of Porto, Portugal), Amélia M. P. C. Brandão (University of Porto, Portugal)
| Year of publication: |
2021
|
|---|---|
| Authors: | Santos, Manoel Vitor ; Brandão, Amélia Maria Pinto da Cunha |
| Published in: |
Building consumer-brand relationship in luxury brand management. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-4369-6. - 2021, p. 126-157
|
| Subject: | Hotellerie | Hotel industry | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-4369-6.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012517946