Negative effect of the promotion signal on reference price
| Year of publication: |
2004-05
|
|---|---|
| Authors: | Desmet, Pierre |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Communication en marketing | Prix | Promotion |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | M37 - Advertising ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010861631