Negative effects of ambient scents on consumers' skepticism about retailer's motives
Year of publication: |
2012
|
---|---|
Authors: | Lunardo, Renaud |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 2, p. 179-185
|
Subject: | Handelsmarketing | Retail marketing | Einzelhandel | Retail trade | Ladengestaltung | Store design | Aromastoff | Flavour | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
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