Negative externalities and oil spills : a case for reduced brand value to the State of Florida
Year of publication: |
2013
|
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Authors: | Larkin, Sherry L. ; Huffaker, Ray ; Clouser, Rodney L. |
Published in: |
Journal of agricultural and applied economics. - Lexington, Ky. : SAEA, ISSN 1074-0708, ZDB-ID 1175148-4. - Vol. 45.2013, 3, p. 389-399
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Subject: | branding | nonmarket valuation | Oil Spill Pollution Act | reputation | Markenführung | Brand management | Umweltbelastung | Pollution | Meeresverschmutzung | Marine pollution | Externer Effekt | Externalities | Störfall | Industrial accident | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay | Reputation |
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