Negative publicity on the endorsement process does it influence for-profit and not for-profit print advertisements?
Year of publication: |
2012-01
|
---|---|
Authors: | Roozen, Irene |
Institutions: | Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel) |
Subject: | Celebrity endorsement | negative publicity | not for-profit products |
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