Negative word of mouth about foreign lands : dimensions of the shared discomforts narrated in travel blogs
Yong Tang, Meiling Zhong, Hongyao Qin, Yuxuan Liu and Lingxiao Xiang
| Year of publication: |
2019
|
|---|---|
| Authors: | Tang, Yong ; Zhong, Meiling ; Qin, Hongyao ; Liua, Yuxuan ; Xiang, Lingxiao |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 3, p. 311-329
|
| Subject: | emerging markets | narratives | social media | Travel blog | word of mouth | Virales Marketing | Viral marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Narrative Methode | Narrative method | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2019.1622436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257902