Neighbourhood effects and their implications for analytics and targeting
Tim Drye
| Year of publication: |
2011
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|---|---|
| Authors: | Drye, Tim |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 13.2011/12, 2, p. 119-131
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009869368