Neo-Rawlsian Fringes: A New Approach to Market Segmentation and New Product Development
| Year of publication: |
2008
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|---|---|
| Authors: | Giloni, Avi ; Seshadri, Sridhar ; Tucci, Christopherl |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 25.2008, 5, p. 491-507
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