Nested Network Effects in Online Free Games with Accessory Selling
| Year of publication: |
2013
|
|---|---|
| Authors: | Wu, Chi-Cheng ; Chen, Ying-Ju ; Cho, Yung-Jan |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 27.2013, 3, p. 158-171
|