Nested network effects in online free games with accessory selling
Chi-Cheng Wu & Ying-Ju Chen & Yung-Jan Cho
| Year of publication: |
2013
|
|---|---|
| Authors: | Wu, Chi-cheng ; Chen, Ying-Ju ; Cho, Yung-jan |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 3, p. 158-171
|
| Subject: | Network effects | Two-sided market | Virtual item selling | Service pricing | Online games | Game theory | Netzwerkökonomik | Network economics | Spieltheorie | Computerspiel | Video game | Preismanagement | Pricing strategy | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Internet | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128382