Nestlé coping with Japanese nationalism : political risk and the strategy of a foreign multinational enterprise in Japan, 1913 - 1945
Pierre-Yves Donzé and Takafumi Kurosawa
| Year of publication: |
2013
|
|---|---|
| Authors: | Donzé, Pierre-Yves ; Kurosawa, Takafumi |
| Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 55.2013, 8, p. 1318-1338
|
| Subject: | Japan | Switzerland | nationalism | neutrality | MNE | FDI | food industry | Nestlé | brand strategy | World War II | inter-war period | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Schweiz | Ernährungsindustrie | Food industry | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225526