Netizens' behavior towards a blockchain-based esports framework : a TPB and machine learning integrated approach
Jitendra Yadav and Madhvendra Misra, Nripendra P. Rana, Kuldeep Singh and Sam Goundar
| Year of publication: |
2022
|
|---|---|
| Authors: | Yadav, Jitendra ; Misra, Madhvendra ; Rana, Nripendra P. ; Kuldeep Singh ; Goundar, Sam |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 4, p. 665-683
|
| Subject: | Blockchain | Consumer behavior | Esports | Machine learning | Predictive analysis | Reddit | Sentiment analysis | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-06-2021-0130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370438