Netnography and the digital consumer : the quest for cultural insights
Robert V. Kozinets
| Year of publication: |
2013
|
|---|---|
| Authors: | Kozinets, Robert V. |
| Published in: |
The Routledge companion to digital consumption. - London [u.a.] : Routledge, ISBN 978-0-415-67992-3. - 2013, p. 93-101
|
| Subject: | Social Web | Social web | Internetnutzung | Internet usage | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009689953