Netnography as a method of lead user identification
Frank-Martin Belz and Wenke Baumbach
| Year of publication: |
2010
|
|---|---|
| Authors: | Belz, Frank ; Baumbach, Wenke |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 19.2010, 3, p. 304-313
|
| Subject: | Social Web | Social web | Kundenanalyse | Customer analysis | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651806