Network based choice formation : a review in the context of online communities
Shameek Sinha and Sreyaa Guha
| Year of publication: |
2018
|
|---|---|
| Authors: | Sinha, Shameek ; Guha, Sreyaa |
| Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 162-171
|
| Subject: | Social Web | Social web | Kaufentscheidung | Purchase decision | Soziale Beziehungen | Social relations | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715081