Networked narratives : understanding world-of-mouth marketing in online communities
Robert V. Kozinets, Kristine de Valck, Andrea C. Wojnicki, and Sarah J. S. Wilner
| Year of publication: |
2010
|
|---|---|
| Authors: | Kozinets, Robert V. ; Valck, Kristine de ; Wojnicki, Andrea C. ; Wilner, Sarah J. S. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 2, p. 71-89
|
| Subject: | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003995123