Networking as an entrepreneurial marketing tool : the link between effectuation and word of mouth
Sebastian Robledo, John Eider Vasquez, Néstor Darío Duque-Méndez and Veronica Duque-Uribe
| Year of publication: |
2023
|
|---|---|
| Authors: | Robledo, Sebastian ; Eider Vasquez, John ; Duque-Méndez, Néstor Darío ; Duque-Uribe, Veronica |
| Subject: | Effectuation | Networking | Performance | Social networks | Word-of-mouth | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Social Web | Social web | Unternehmensnetzwerk | Business network | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-08-2020-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295537