Networking externalities and the perception of innovation characteristics : mobile banking
Year of publication: |
2015
|
---|---|
Authors: | Soo Yeong Ewe ; Yap, Sheau-Fen ; Lee, Christina Kwai Choi |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 592-611
|
Subject: | Structural equation modelling | Diffusion of innovation | Mobile banking | Networking externalities | Innovationsdiffusion | Innovation diffusion | Netzwerkökonomik | Network economics | Electronic Banking | Electronic banking | Mobilkommunikation | Mobile communications | Theorie | Theory | Innovation | Strukturgleichungsmodell | Structural equation model | Mobile Business | Mobile business |
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