Neural correlates of impulsive buying tendencies during perception of product packaging
Marco Hubert and Mirja Hubert; Arnd Florack; Marc Linzmajer; Peter Kenning
| Year of publication: |
2013
|
|---|---|
| Authors: | Hubert, Marco ; Hubert, Anita Mirja ; Florack, Arnd ; Linzmajer, Marc ; Kenning, Peter |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 10, p. 861-873
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Emotion | Neuronale Netze | Neural networks | Kaufentscheidung | Purchase decision |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198520