Neural network model for database marketing in the new global economy
| Year of publication: |
2002
|
|---|---|
| Authors: | Rao, C.P. ; Ali, Jafar |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 20.2002, 1, p. 35-43
|