Neural networks for target selection in direct marketing
Rob Potharst, Uzay Kaymak and Wim Pijls
| Year of publication: |
2003
|
|---|---|
| Authors: | Potharst, Rob ; Kaymak, Uzay ; Pijls, Wim |
| Published in: |
Neural networks in business: techniques and applications. - Hershey, Pa. [u.a.] : IRM Press, ISBN 1-931777-79-9. - 2003, p. 89-110
|
| Subject: | Neuronale Netze | Neural networks | Direktmarketing | Direct marketing | Theorie | Theory | Zielgruppe | Target group |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001762791