Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Linda E. Couwenberg, Maarten A.S. Boksem, Roeland C. Dietvorst, Loek Worm, Willem J.M.I. Verbeke, Ale Smidts
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Couwenberg, Linda E. ; Boksem, Maarten A. S. ; Dietvorst, Roeland C. ; Worm, Loek ; Verbeke, Willem J. M. I. ; Smidts, Ale |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 355-366
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| Subject: | Ad appeals | Functional | Experiential | fMRI | Consumer neuroscience | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Werbewirkung | Advertising effects | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734863