Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Year of publication: |
2016
|
---|---|
Authors: | Cruz, Cassiana Maris Lima ; Medeiros, Janine Fleith de ; Hermes, Lisiane Caroline Rodrigues ; Marcon, Arthur ; Marcon, Érico |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 17.2016, 3, p. 330-351
|
Subject: | neuromarketing | neuroscience | psychology | consumer behaviour | neurology | business administration | brain research | purchase behaviour | neural research | marketing | functional magnetic resonance imaging | FMRI | emotions | management | information processing | brain regions | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Neuromarketing | Emotion | Kognition | Cognition | Bibliometrie | Bibliometrics | Marktforschung | Market research |
-
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi, (2022)
-
Masrhouni, Ikrame, (2023)
-
Vujičić, Maja, (2021)
- More ...
-
Hermes, Lisiane Caroline Rodrigues, (2018)
-
Kolling, Camila, (2022)
-
Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico, (2022)
- More ...