Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cassiana Maris Lima Cruz, Janine Fleith de Medeiros, Lisiane Caroline Rodrigues Hermes, Arthur Marcon and Érico Marcon
| Year of publication: |
2016
|
|---|---|
| Authors: | Cruz, Cassiana Maris Lima ; Medeiros, Janine Fleith de ; Hermes, Lisiane Caroline Rodrigues ; Marcon, Arthur ; Marcon, Érico |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 17.2016, 3, p. 330-351
|
| Subject: | neuromarketing | neuroscience | psychology | consumer behaviour | neurology | business administration | brain research | purchase behaviour | neural research | marketing | functional magnetic resonance imaging | FMRI | emotions | management | information processing | brain regions | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Neuromarketing | Emotion | Kognition | Cognition | Marktforschung | Market research | Neuroökonomie | Neuroeconomics | Psychologie | Psychology | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687660