Neuromarketing and the perception of knowledge
Michael J. R. Butler
| Year of publication: |
2008
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|---|---|
| Authors: | Butler, Michael J. R. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 4/5, p. 415-419
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| Subject: | Neuromarketing | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764104