Neuromarketing as a business strategy
José G. Vargas-Hernández; Bryan Christiansen
| Year of publication: |
2014
|
|---|---|
| Authors: | Vargas-Hernández, José G. ; Christiansen, Bryan |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 146-155
|
| Subject: | Neuromarketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403484