Neuromarketing : die innovative Visualisierung von Emotionen
Arndt Traindl
| Year of publication: |
2007 ; 3. Aufl.
|
|---|---|
| Authors: | Traindl, Arndt |
| Publisher: |
Linz : Trauner |
| Subject: | Verbraucherverhalten | Marketing | Hirnforschung | Point of sale | Visuelle Wahrnehmung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 126 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-85499-234-9 ; 3-85499-234-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004896099