Neuromarketing : ethical implications of its use and potential misuse
Steven J. Stanton, Walter Sinnott-Armstrong, Scott A. Huettel
| Year of publication: |
September (II) 2017
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| Authors: | Stanton, Steven J. ; Sinnott-Armstrong, Walter ; Huettel, Scott A. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 144.2017, 4, p. 799-811
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| Subject: | Consumr behavior | Decision making | Ethics | Hormones | fMRI | Marketing | Neuromarketing | Neuroscience | Ethik | Neurowissenschaften | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Unternehmensethik | Business ethics | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-016-3059-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011757590