Neuromarketing : Grundlagen - Erkenntnisse - Anwendungen
Gerhard Raab ; Oliver Gernsheimer ; Maik Schindler
| Year of publication: |
2009 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Raab, Gerhard ; Gernsheimer, Oliver ; Schindler, Maik |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Neuromarketing | Verbraucherverhalten | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 351 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8349-1831-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004942889