Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales
Benny B. Briesemeister, Werner Klaus Selmer (editors)
| Alternative title: | Neuromarketing in der Praxis |
|---|---|
| Year of publication: |
[2022]
|
| Other Persons: | Briesemeister, Benny B. (ed.) ; Selmer, Werner Klaus (ed.) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer |
| Subject: | Unternehmen | Enterprise | Neuromarketing |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | viii, 140 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Translation from the German language edition: Neuromarketing in der Praxis by Benny B. Briesemeister and Werner Klaus Selmer, © 2020 |
| ISBN: | 978-3-658-35184-7 ; 978-3-658-35185-4 |
| Other identifiers: | 10.1007/978-3-658-35185-4 [DOI] |
| Classification: | Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012587901